Natalia Belomestnova

Counsel, Head of Data Protection and Advertising (Russia)

Natalia specialises in data protection and advertising matters and commercial disputes related to internet and technologies.

Over the years, Natalia has accumulated significant experience in various projects ranging from complex audits and implementation of corporate policies to supporting M&A and other transactions on issues related to data protection and day-to-day advice on a wide variety of questions (e.g., structuring personal data flows, the localisation requirements with regard to Russian data subjects, applicability of the GDPR to Russian companies).

Natalia is particularly knowledgeable about the digital aspects of personal data. Her clients include many Internet and IT companies, to which she has provided data protection “clearance” advice with regard to the functioning of web-sites and launch of new IT-products.

In the field of advertising, Natalia has many years of experience advising clients on their advertising campaigns, as well as representing their interests in proceedings before the Federal Antimonopoly Service and disputes related to advertising.

Recent projects in the field of advertising·        

  • On a daily basis conduct a review of literally all the promotional materials of a major international pharmaceutical company.

  • Representing international internet giant in disputes related to false contextual advertising.

  • Advising a multinational sportswear manufacturer on advertising regulation ahead of and during the Tokyo Olympics.

  • Advising an international non-food FMCG company on the conditions of admissibility of an advertising brand in relation to one of the product lines.

Recent projects in the field of personal data·        

  • Advised major FMCG chain on legal framework for monetising personal data. In the course of the project conducted series of interviews of the employees to map the data which are being collected by the client, assessed the exiting forms of consents and relevant policies and provided our advice on the steps which will need to be taken to ensure legality of client’s big data projects.

  •  Advised a venture fund during M&A transaction related to the sale of a taxi service on issues of transfer and disposal of customers’ and drivers’ data.

  • Advised an international metallurgical company on issues related to legal grounds and restrictions on the exchange of personal data within a group of companies (correlation of GDPR requirements on data confidentiality with legislative requirements on combating money laundering, on disclosing information regarding beneficiaries).

  • For one of the biggest Russian internet media holdings held a complex audit of data processing and protection, subsequently ensured full compliance of internal processes and workflows with current legislation.

  • Provided comprehensive advice to an international educational institution on compliance with the personal data processing requirements, including auditing and development of internal policies and regulations, preparation and submission of a notification to the RKN, development of personal data processing consent templates and advice on IT security.

  • Acting for a Skolkovo resident (Double Data) in a high-profile, precedent-setting dispute against the VKontakte social network over use of Big Data and the functioning of search engines.

  • For an international IT company checked compliance of new software with Russian data protection legislation.

  • Advised a major consumer electronics manufacturer on compliance with the personal data processing requirements during use of pre-installed mobile apps and Smart TV applications, including development of a personal data processing policy and consent template.

  • For a Japanese manufacturer of computer games developed an algorithm for collecting consent to data processing from minor users.

  • Drafted a manual for the employees of one of the world’s biggest clothes manufacturers regarding how to behave during an audit by the RKN, advised on specific personal data processing matters, including compliance with the personal data localisation requirements.

  • Advised a number of clients from various sectors of economics on application of the General Data Protection Regulation (GDPR) and compliance with both GDPR and Russian data protection regulation.

  • Provided prompt advice to several dozen companies on compliance with the localisation requirements relating to personal data of Russian citizens.

Natalia holds an LLM in International Arbitration (University of Stockholm).

According to The Legal 500, “Natalia Belomestnova is another key figure, handling a range of copyright, patent and trade mark-related litigation”.

Natalia is recommended in Group 1 in the field of TMT by the leading Russian legal rating – 300 and is recognised as a leading lawyer in Intellectual Property Law by Best Lawyers in Russia 2020 Edition.