Irina Shurmina

Senior Associate

Irina focuses on IP rights, unfair competition, data protection and advertising regulation.

She is active in advising clients on registration and protection of IP rights, obtaining approvals for advertising campaigns and assessing risks associated with distribution of promotional materials. Irina is also involved in supporting litigations and disputes at the Federal Antimonopoly Service.

She advises Russian and foreign clients on personal data processing and conducts audits to check compliance by companies with the Russian legislation and European laws on personal data (GDPR).

Irina has an LL.M in Intellectual Property and protection of competition law of Europe and the USA from Munich Intellectual Property Law Center, 2015. While studying and working in Germany, Irina acquired foreign law firm experience.

Track record

Below are some of the projects in which Irina has been involved:

  • Acted for a Skolkovo start-up resident (Double Data) in one of the most talked about IP disputes in recent years over use of Big Data and the general functioning of the Internet. VKontakte, Russia’s biggest social network, sued our client, demanding that it cease collecting open data about its users. The final judgement in this dispute is yet to come and might affect the future of the entire Big Data industry and search engines in Russia.
  • Drafted the Recommendations for Compliance with the Laws on Advertising Non Prescription Medicines. We prepared the Recommendations jointly with the Association of International Pharmaceutical Manufacturers (AIPM), Association of European Businesses (AEB), Association of Russian Pharmaceutical Manufacturers (ARPM), Society of Professional Pharmaceutical Organisations (SPFO), Russian Association of Communications Agencies (AKAR) and International Confederation of Consumer Societies (KONFOP). The Federal Antimonopoly Service of Russia provided assistance.
  • Providing continuous support for Teva Pharmaceutical Industries on advertising matters. Specifically, the team has been instructed to conduct a daily review of all the client’s promotional materials in all formats (websites, articles, printed and electronic materials). Over the last year, we have checked more than 1500 of these.
  • Acted as IP and advertising adviser to NIKE for the 2018 FIFA World Cup Russia.
  • Represented Johnson & Johnson, Reckitt Benkiser and other pharmaceutical companies at an Expert Council meeting on medication advertisements using the word “quickly”. Our team was selected to sum up the position of the entire pharma industry for the Expert Council. The voting resulted in six commercials out of nine featuring the word “quickly” being deemed lawful.
  • Advised Russian and foreign companies (such as ILE DE BEAUTE, Gagarinsky Shopping and Entertainment Centre, MasterCard, Royal Canin, etc.) on ongoing matters relating to compliance with advertising legislative requirements.
  • Representing three sound recording companiesSony Music Russia, Universal Music Russia и Warner Music UK – in a case against the VKonakte social network over protection of related rights to music files.
  • Advised a European online designer-clothing store on various aspects of personal data compliance related to operation of an Internet shop (whether data processing consent may be obtained electronically, how to identify the citizenship of a data subject, etc.).
  • Provided comprehensive advice to an international educational institution acting as a grant administrator on compliance with the personal data processing requirements, including auditing and development of internal policies and regulations, preparation and submission of a notification to the RKN (Russia’s Supervisory Service), development of personal data processing consent templates and advice on IT security.
  • Provided legal support with respect to complex due diligences checking that the rights to the intellectual products are clean and all regulations on personal data and advertising are observed during transaction planning.
  • Advised Russian and foreign companies on adapting new software to be in line with personal data legislative requirements and applying the General Data Protection Regulation that came into force across the EU in May 2018 and has an extraterritorial reach.
  • Advised numerous companies on compliance with personal data regulations, including requirements on localisation of Russian citizens’ personal data.

Irina is a member of a work group for developing self-regulation in advertising in Russia. She is actively involved in analysing relevant foreign experience, developing the concept for self regulation in advertising in Russia and legislative work.