Bryan Cave Leighton Paisner Russia advises Joom SIA on buying into iGooods


Bryan Cave Leighton Paisner Russia, formerly Goltsblat BLP in Russia, has advised Joom SIA on buying a 10% stake in on-line shopping platform iGooods, the retail food delivery service with the biggest turnover.

The project was handled by Ekaterina Dedova, Partner and Head of TMT, and Ragima Rashkueva, Associate. Other members of the Bryan Cave Leighton Paisner Russia team supporting the transaction at various stages included: from the Corporate/M&A Practice: Counsel Nikolay Kholshev and Junior Associate Mikhail Erokhin; from the IP Practice: Counsel Anton Nefedev and Junior Associate Gleb Liubochko

Joom is an international mobile market place available in more than a hundred countries and with offices in Latvia (HQ), Russia, Hong-Kong and the USA. It was co-founded by Iliya Shirokov, ex-CEO at Odnoklassniki and founder of MoiKrug, the first social network in Russia. Its global audience reaches some 25 million “active users” a month. Joom users have access to deliveries from Asian markets and local vendors and brands, including globally renowned ones. They can also subscribe to news and offers from brands and updates and reviews from bloggers/influencers, as well as enjoying personalised product offerings and discounts.

iGooods is a home and grocery delivery service from the largest hypermarkets: METRO, LENTA, KARUSEL, PRISMA, Globus, Selgros, VkusVill, Magnit. Delivery is carried out from 90 minutes on the day of order! Currently iGooods operates in St. Petersburg, Moscow, Kazan, Belgorod, Orenburg and Surgut. 

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