Partner Elena Trusova and Senior Associate Irina Shurmina share international practices in advertising self-regulation at a Chamber of Commerce and Industry session
On 25 July, the Russian Chamber of Commerce and Industry hosted a session of its Committee for Entrepreneurship in Advertising called “Industry self-regulation. Draft law on SRO in advertising”. Bryan Cave Leighton Paisner Russia’s Partner Elena Trusova and Senior Associate Irina Shurmina spoke on international practices in this field. The session participants discussed the bill on advertising self-regulation in Russia drafted by BCLP Russia jointly with the Russian Corporate Counsel Association, Russian Association of Communication Agencies and the FAS Russia.
“The draft on self-regulation in advertising has now acquired a certain shape, but its journey is yet to start”, said Deputy Head of the FAS Russia Andrey Kashevarov when opening the session. “We launched the SRO project in September 2017 in St Petersburg using the experience of 48 jurisdictions where government regulation co-exists with self-regulation in advertising. In those states, most advertising law cases are handled by SROs. We, too, see our mission in shifting the focus from state regulation to self-regulation”.
Mr Kashevarov also noted that unfair competition in promotion by businesses of goods and services often occurs in advertising. Yet while the antitrust legislation provides for warnings applied effectively by the FAS Russia, there is no such option in the advertising laws. The agency’s idea is for SRO to assume this function as well by actively reflecting and reacting to the marketing environment.
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