Overview of FAS practice and case law on advertising


Legal update No 659

Bryan Cave Leighton Paisner (Russia) LLP, formerly Goltsblat BLP in Russia, is pleased to share with you an overview of decisions issued by the Federal Antimonopoly Service (FAS) and courts on advertising cases, leading you through the latest trends and practices in this area.

This overview includes some particularly interesting decisions made by the FAS and its local offices between January and November 2018. We also rely on the Recommendations for Compliance with the Laws on Advertising Non-Prescription Medicines (the “Recommendations”) signed by pharmaceutical companies in November 2018.

We hope you will find this overview both useful and informative.

Should you be interested in any specific matters, please let us know and we will include them in future issues.

In this overview:

  1. A Rebagit ad distributed at a medical conference and including the slogan “Effective where others fail!” is found to guarantee effectiveness and contain an inappropriate comparison. Read more>
  2. A Durex ad is deemed inaccurate for using statistics that contradict the position taken by Russia’s Ministry of Health. Also, it is better to avoid using names in such ads. Read more>
  3. A Car4You service ad is found to contain inaccurate information about car sharing benefits and to offend taxi drivers. Read more>
  4. A slogan “The best drivers choose Gett” is found to contain an improper comparison. Read more>
  5. The FAS and Roskomnadzor find that Filipp Kirkorov’s music video clip for the song “Mood Colour is Blue” does not violate the Advertising Law. Read more>

Download the Overview>

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