FMCG

WHAT WE DO/ SPECIFIC AREAS OF FOCUS

Our lawyers have more than 20 years’ experience of advising and representing clients in the FMCG sector. Alongside our transactional and trial support, we provide a full range of legal services to major players and investors in the market, including advice in relation to construction of retail and warehousing facilities, developing policies and documentation relating to distributors and dealers, providing support for marketing events, such as advertising campaigns and other methods for promoting retail chains and goods, advice on customs and exchange legislation on import and export goods, as well as services of tax lawyers at all mentioned stages.

Close collaboration between lawyers of different practices allows us to offer our clients comprehensive legal services and advice, taking into account all possible legal risks in FMCG sphere. Projects relating to amendments to the anti-trust and trade legislation of the Russian Federation have recently constituted a growing part of our work.

Clients:

FMCG

  • Deutsche Bank AG
  • Mars
  • Philips
  • Sberbank
  • TEVA
  • X5 Retail Group
  • Nissan Russia
  • William Grant & Sons
  • Johnson & Johnson
  • Kimberly-Clark
  • Metro Cash&Carry Russia
  • Nike
  • Tommy Hilfiger
  • SUN InBev Rus
  • Royal Canin
  • Procter & Gamble
  • LG International Corp.
  • L’Oreal
  • PUIG RUS
  • Twin Set Simona Barbieri
  • Barilla
  • Danone
  • Efes
  • Mondelez Rus
  • YUM! Restaurants

Experience

FMCG

Major international companies

Acted for Credit Suisse, Deutsche Bank, eBay, Kimberly-Clark, Motorola, Nike, Philips, Procter & Gamble, PVH (Tommy Hilfiger & Calvin Klein), Saint-Gobain, Toyota Bank, Volkswagen on national HQ office leases.

Adidas

Advised Adidas in relation to the biggest owner-occupier deal for 2015 in the Russian warehousing market: acquisition of a class “A” warehouse in the Moscow region with the gross leasable area of 130,000 square meters. The deal was structured as an Asset Deal. The deal was nominated for the Deal of the Year 2016 by the jury of Commercial Real Estate Awards ceremony.

NIKE

Offcial consultant for NIKE on IP and advertising issues for FIFA World Cup 2018 held in Russia. Our team provided advice on a broad range of issues, including review of legal compliance by NIKE’s advertising campaigns, placement of outdoor advertising, use of offcial symbols of sports events and images of sportsmen, risks related to copyright and trade mark rights, trading restrictions and organisation of sports events.

Mars Inc

For over 20 years, continuous comprehensive support for Mars Inc’s investment projects in different parts of Russia since the company entered the Russian market, including construction of nine plants in four Russian regions, major acquisitions (e.g., USD 23 bn. Wrigley acquisition, Royal Canin, Korkunov, etc.) and day-to-day legal issues.

Mars, NIKE, Caterpillar, Debenhams Retails and others

We drafted or analysed draft distribution agreements, provisions on incentive systems and payment of rebates, paperwork systems, etc. for Mars, Dunlop Tire CIS, NIKE, Caterpillar, Debenhams Retails PLC, New Look, ESCO Rus and other leading FMCG manufacturers.

Wine Brandy Plant Alliance-1892 LLC

Defended Wine Brandy Plant Alliance-1892 LLC, a major Russian cognac and whiskey producer, in a landmark tax dispute. We proved to the Supreme Court that the adjustment made to VAT deductions upon importation of goods into Russia had been illegal.

Tommy Hilfiger

Advised Tommy Hilfiger on structuring its presence in Russia; supported launch of a representative office in Russia. Provided full-scope legal and tax support in acquisition of retail business from a major franchisee. As a result, the brand owner accessed landmark trade centres and key selling locations.

AFG National

Advised AFG National, a leader on the Russian agriculture produce market, on raising up to RUB 9 bn from the Russian Direct Investments Fund and a number of Middle East funds.

Danone, Mars and other major FMCG producers

Representation of clients’ interests in the central and territorial departments of the Federal Antimonopoly Service in cases concerning presumed agreements and/ or concerted actions,daily advice on antitrust matters in development of agreements, marketing and advertising campaigns.

Re:Store

Represented Re:Store in a high-profile case brought by the FAS of Russia against Apple over alleged maintenance of distributor prices.

News & Insights:

FMCG